We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
At Kingfisher, everything begins with an in-depth understanding of shopping behaviors. By analyzing customer journeys both online and in stores, the team creates precise segmentations for targeted advertising campaigns. This unique ability to connect digital data with in-store results is a game changer, particularly in the DIY sector, where customers often research online but complete their purchases in stores.
“We can measure the direct impact of our campaigns on sales, whether online or at our retailers like Castorama and Brico Dépôt,” explains Gwenola. This unique model positions Kingfisher Retail Media as a critical partner for manufacturers, from large corporations to emerging brands.
Innovation is at the heart of Kingfisher’s strategy. Solutions like brand coaches provide manufacturers with dedicated support to optimize their presence and address various challenges (inventory, product listings, brand content). This system enables all brands, even smaller ones, to improve visibility and performance.
To structure this approach, Kingfisher employs a three-step methodology: Hack, Pack, Stack—rapid testing, structuring what works, and scaling with the best technologies. This pragmatic and efficient strategy has already helped some brands double their revenue within months.
Check out the podcast on:
Spotify et Apple Music
