THE CHALLENGE
In a highly competitive market where authenticity and consumer engagement are paramount, Champagne Bollinger faced the need to strengthen its connection with customers and support the growth of its brand value. In a business relationship dominated by distributors, the brand often found itself disconnected from its end consumers, hindering its ability to provide a personalized and direct experience.
The objective was clear: to reestablish an authentic connection with its customers, offer an exceptional and exclusive experience, while preserving the heritage and prestige of the Champagne Bollinger house
OUR SOLUTION
After an in-depth phase of acculturation, Horrea launched the 1829 engagement and loyalty program, an initiative centered around a dedicated mobile application. This program offers fans of the Maison the opportunity to become members and gain exclusive access to rare vintages, private events throughout the year, direct support from the Maison’s team, and an immersive experience into the world of Champagne Bollinger, from the vineyard to the cellars. By combining exclusive content and personalized services, the 1829 program has enabled Champagne Bollinger to reconnect authentically with its end customers and enhance the value offered to them.
In parallel, together with Horrea’s teams, Champagne Bollinger has initiated the shift towards direct-to-consumer, opening up new strategic pathways and strengthening its agility in an ever-evolving market.
IMPACT
In less than three years, Champagne Bollinger’s 1829 program has amassed tens of thousands of active members, demonstrating the community’s strong commitment to the brand. With an impressive average of over 10 minutes spent in the app per session and a retention rate exceeding 20%, it’s clear that the experience offered by Champagne Bollinger truly captivates its audience. On the transactional side, the success is equally evident, with nearly 1,000 bottles and experiences sold.
