Set up an e-commerce acceleration team for Nespresso

THE CHALLENGE

Nespresso France needs to support its commercial activation plan and accelerate the growth of its online sales.

For Nespresso, the goal is twofold. On one hand, effectively supporting its commercial activation plan to maximize the impact of its online marketing and promotional initiatives. On the other hand, driving continuous growth in its online sales to solidify its position as a leader in the capsule coffee market.

This dual mission requires constant optimization of the shopping experience, as well as the ability to anticipate and respond to the changing needs of consumers in an ultra-dynamic e-commerce environment.

OUR SOLUTION

A team of e-commerce experts dedicated to meeting the needs of Nespresso France.

Horrea has deployed a Core Team of e-commerce experts, deeply involved in strategic thinking, design, and the enhancement of the customer experience for Nespresso.fr.

This multidisciplinary team, made up of Technical, UX, CRO, and Product specialists, works closely with Nespresso to continuously optimize every aspect of the e-commerce platform.

In addition to this, we have developed a Design System with over 50 components to ensure consistency across the entire site and accelerate the development of new user journeys.

The rapid deployment of a landing page allows the generation of more than 60 LPs each year.

+xM€

A significant impact of the actions, resulting in millions of euros in incremental sales

One team

Horrea experts seamlessly integrated into Nespresso teams.

“Collaborating with Horrea has helped us achieve our online sales objectives. Thanks to their business, technological, and human support, we successfully completed several key projects that boosted our business. Their expertise and integration of innovative solutions have made Horrea an essential partner in our digital growth.”