Retail Media offers a new strategic dimension for retailers, transforming their data into monetizable assets while providing advertisers with unparalleled targeting and performance measurement solutions. The goal is clear: leverage the audience and traffic generated by Castorama and Brico-Dépôt to create new revenue streams.
Horrea proposed a comprehensive approach to tackle this challenge. We began with an in-depth analysis of the opportunities provided by retail media, followed by the creation of the Kingfisher Retail Media advertising platform. This initiative aimed to generate new revenue streams by offering a range of services from strategy and operational execution to sales, business development, and recruitment.
Our mission was to develop the Kingfisher advertising business alongside the teams, targeting a 2025 horizon, by establishing robust economic, commercial, and operational models. For instance, we implemented a brand coach service designed to offer tailored support to the most strategic partner brands, ensuring significant revenue growth.
This mission was structured into three essential phases: opportunity study and business case, alignment and co-creation workshop, and Retail Media business growth and operation plan.
Horrea helped Kingfisher develop a strong value proposition in retail media within the DIY retail sector. Thanks to a clear offering and tangible benefits, many brands chose to invest in marketing and retail media solutions to support the growth of their products at Castorama and Brico-Dépôt.
As evidenced by the feedback from Jessica RITTER, Trade Marketing & Communication Manager at Bosch Home and Garden :
“The Retail Media campaign with Castorama was an absolute success! The dedicated email formats and homepage were remarkably relevant, reaching a powerful audience. Sales volumes and revenue soared, and the in-store impact was phenomenal. A winning 360° plan!”
