Monetize your audiences
In the dynamic world of retail media, the ability to effectively monetize audiences and data has become a crucial strategic lever for players in retail and e-commerce.
This new digital era opens the door to significant additional revenue streams for retailers, while offering brands unprecedented opportunities for customer engagement. However, fully capitalizing on these opportunities requires navigating a set of complex challenges, including selecting the right technologies, facing increased competition, and harmonizing purchasing and media strategies.
With Horrea, harnessing the potential of retail media becomes a tangible reality. We help retailers stand out, maximize the value of every user interaction, and create lasting value.
Our support approach
THINK: Strategic Plan
Identify the assets to leverage in order to launch or accelerate the monetization / Retail Media initiative.
Determine the value proposition, the advertising network's offering, and the overlaps with existing purchasing and trade marketing activities.
Develop the business case and 5-year plan for this new service to support an investment decision at the executive level (COMEX).
Draft the deployment roadmap
HIRE
Identification of Retail Media / e-commerce monetization experts to join the team: lead sales, AdOps, product owner, media consultant, and brand coach expert.
Recruitment of talent and integration into the core team.
Definition of OKRs for each team to align on what success looks like and manage it on a daily basis.
OPERATE: OPERATIONAL SUPPORT
Implementation of processes, dashboards, KPIs, and tools necessary for executing the roadmap.
Change management support: familiarization of teams, training for the advertising network team and existing teams on the new Retail Media products and services.
