Marketplace

Define Your Omnichannel Strategy

We help B2C and B2B brands create the omnichannel experiences that more than 7 out of 10 consumers expect. Defining the role of each channel in the customer journey is key to maximizing the complementarity and performance of each.

Horrea supports you in defining and designing unified and coherent customer experiences, regardless of the touchpoint chosen by the consumer. Our personalized approach for each brand allows us to implement an omnichannel strategy that quickly covers 80/20 of consumer expectations.

Our support approach

Prepare

We begin with an in-depth analysis of your current channels and your customers' specific expectations using studies, advanced analytics tools, and a proprietary matrix. This phase includes identifying friction points and opportunities for improvement to create a solid foundation. We define key objectives, the role, and performance indicators for each channel to ensure a clear vision aligned with your strategic ambitions.

Coordinate

Once the preparation is complete, we move on to coordination. Based on the insights from the previous phase, we define the target vision in terms of channel strategy, roles, and complementarity. We prototype key journeys to make the future customer experience tangible. We then develop a personalized omnichannel transformation roadmap supported by a business rationale.

Execute

Finally, we execute this omnichannel strategy by managing its implementation and maintaining strict oversight. We work with you to continuously refine actions and tools based on customer feedback and performance metrics. This iterative approach ensures ongoing optimization of the customer experience, making sure that every interaction deepens the connection with your brand